HOW WE WORK
10 days is not a corner cut. It is a process.
Every FabBuilds project runs on the same documented sprint framework. Discovery, architecture, build, review, launch, each phase has a fixed input, a fixed output, and a clear owner. Speed comes from clarity, not from skipping steps.
The 10-day sprint process for coaches, creators, and real estate professionals, covering what happens each day, what you are responsible for, and what you own at the end.
DAY 0
Intake & Voice Audit
YOUR ROLE
Fill out a structured intake form covering your offer, your audience, your goals, and your voice. Share 3–5 pieces of content you have written that sound most like you.
OUR ROLE
We read everything. We audit your existing digital presence. We identify the gap between where you are and where you need to be. We build a conversion hypothesis before we design a single page.
OUTCOME
A clear brief we both agree on before work begins. No vague briefs, no assumptions.
DAY 1
Scope & Fixed Price
YOUR ROLE
Review a written scope document with exact deliverables, page list, features, and a fixed price. Approve it and pay a 50% deposit to lock your start date.
OUR ROLE
We issue the scope document within 24 hours of intake. The price does not change after you approve it. No surprise invoices, no change orders for reasonable requests.
OUTCOME
A signed scope, a confirmed start date, and a fixed price. No moving targets.
NOTE
What the 10-day build does not include: full marketing strategy, copywriting from scratch, brand photography, or complex custom applications. Those are separate engagements we can quote.
DAYS 1–2
Architecture & Copy
YOUR ROLE
Review the sitemap and page-by-page content structure. Confirm it matches your goals. Provide any missing copy, offer details, or brand assets.
OUR ROLE
We build the information architecture first, what pages exist, what each page does, what the visitor does next. Copy is drafted to sound like you, not like a marketing agency. We use your voice audit from Day 0.
OUTCOME
A clear content structure and first-draft copy you approve before we build.
DAYS 2–7
Build on Staging
YOUR ROLE
Nothing. You go run your business. We communicate any questions via Slack or email daily.
OUR ROLE
Full build on a private staging URL. Mobile-first. Lighthouse-optimized. SEO metadata, structured data, sitemap, canonical tags, all built in from day one. Lead capture forms connected to your CRM or email tool. Booking integration, Stripe checkout, or email sequences as scoped.
OUTCOME
A live staging link within 48 hours of deposit. You can watch it come together in real time.
DAYS 7–9
Review & Revisions
YOUR ROLE
Review the staging site and submit feedback in writing. Be specific, the more specific, the faster changes ship.
OUR ROLE
Two full rounds of revisions included. Changes turn around within 24 hours. No revision is too small. We do not charge for revision rounds within scope.
OUTCOME
A site you are genuinely proud of before launch, not one you settle for.
DAY 10
Launch & Handover
YOUR ROLE
Review the final site on your live domain. Confirm everything is correct.
OUR ROLE
We deploy to your domain, verify all systems, submit to Google Search Console, and hand over every credential, GitHub repo, Vercel project, domain registrar access, every integration login. Everything.
OUTCOME
30 days of post-launch support included. You own every account and every file permanently.
THE BUILD IS THE BEGINNING
Most clients evolve their site for months after launch.
The 10-day sprint launches you. Retainers keep you growing. CARE, GROWTH, SCALE, and PARTNER, each tier is designed for a different stage of growth.
DAYS 10–40
Post-Launch Support
Included in every build. Small fixes, copy tweaks, and questions answered within 24 hours. No extra charge.
MONTH 2+
Conversion Monitoring
CARE or GROWTH retainer clients get monthly Lighthouse audits, conversion analysis, and A/B testing. We track what is actually working.
MONTH 3–6
Optimization Iterations
GROWTH and SCALE retainer clients get 4–10 hours of development per month. New landing pages, funnel improvements, feature additions, planned monthly.
MONTH 6+
Growth Partnership
PARTNER clients get direct Slack access, unlimited small requests, bi-weekly strategy calls, and Fab as your ongoing fractional dev partner. The build was the beginning.
THIS IS NOT FOR YOU IF
You are in the idea stage and are not sure if your offer works yet
You need a full marketing strategy, ad management, or social media content
You need a complex SaaS application or marketplace (those are quoted separately)
You want the cheapest option available, we are not it
You need someone to manage everything so you never have to think about it
THIS IS EXACTLY FOR YOU IF
You have an offer that works and need a site that finally matches it
You are a coach, consultant, creator, or real estate professional
You want to own your code and your accounts, no platform dependency
You want results in 10 days, not 3 months
You want to work directly with the person building your site
Ready to start your sprint?
15-minute intro call. We will tell you immediately if it is a fit.