46 TERMS DEFINED

Web Design Glossary

Plain-English definitions of web design, SEO, and marketing terms, written for small business owners, not developers.

Conversion & User Experience

How visitors behave on your site and what turns them into leads.

Conversion Rate→Landing Page→Above the Fold→Call to Action (CTA)→Lead Capture Form→Bounce Rate→Page Speed→Mobile-First Design→Responsive Design→Wireframe→

SEO & Search

How search engines find, understand, and rank your website.

SEO (Search Engine Optimization)→Local SEO→Meta Description→Title Tag→H1 Tag→Canonical URL→Schema Markup→Sitemap (XML)→Backlink→Domain Authority→Core Web Vitals→Google Search Console→Alt Text→Robots.txt→301 Redirect→

Marketing & Business Growth

The systems and strategies that turn website traffic into paying clients.

Sales Funnel→Email Automation→Conversion Rate Optimization (CRO)→A/B Testing→Buyer Persona→Social Proof→Trust Signals→Lead Magnet→Organic Traffic→

Website Basics

Foundational terms every business owner should know before working with a web designer.

Website Retainer→Discovery Call→Website Audit→Brochure Website→CMS (Content Management System)→SSL Certificate / HTTPS→Web Hosting→Website Redesign→White Label Web Design→

Local SEO & Niche Topics

Terms specific to local search and industry-specific website features.

IDX Website (Real Estate)→NAP Consistency→Google Business Profile→

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